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We have made it our mission to create a better tailored plaid shirt through the union of our analog and digital worlds.
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An Illustrated Timeline of Plaid

It’s a frequently overlooked fact that our entire planet is made of plaid. This special geometric pattern is at the heart of every living thing.

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An Illustrated Timeline of Plaid

It’s a frequently overlooked fact that our entire planet is made of plaid. This special geometric pattern is at the heart of every living thing.

Best plaid you’ve ever worn, or it’s free.

You’ve never experienced plaid like this and we would be honored for you to join the Plaidiverse. If you’re not happy for any reason with your first shirt, simply let us know and we’ll refund you the full amount.

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Want us to remake a previous plaid you bought?

No problem! With our Lifetime Plaid Guarantee, you have our word that we will remake any of our previous plaid shirts for you.