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Who We Are Who We Are

Who We Are

JCRT is the kinship of culture and cloth. It’s where the subcultural and sartorial meet in a code of color, pattern, and craft.

Co-founded by visionary creatives and CFDA-elected designers Jeffrey Costello and Robert Tagliapietra, the brand is an intersection of cutting-edge digital technology and the rich legacy of analog craftsmanship.

Jeffrey Costello

Robert Tagliapietra


With more than fifty years of combined experience, Costello and Tagliapietra were taught at an early age the finer points of tailoring by their grandmothers. Both learned and excelled at couture techniques in pattern-making and clothing construction. They went on to create custom wardrobes for the likes of Bruce and Patti Springsteen, Depeche Mode, Fischerspooner, Nine Inch Nails and more. Known for their exceptional craft and perfect fit their work is displayed in permanent collections of The Victoria and Albert Museum and the Museum at FIT, as well as on exhibition at The Metropolitan Museum of Art.



With equal parts intuition, craft, and creativity, the conception of every unique plaid is strategic with exacting symmetry and color gradients correlating to pop-cultural references from Hemmingway to David Bowie’s Hunky Dory. These nostalgic configurations of lines and color unite discerning cultural connoisseurs while celebrating the unique sensibility and individuality of the wearer.



With each shirt telling a different story, customers experience the Power of the Plaid—whether it’s a gateway plaid of the subtle sort or a bold statement-making tartan there is a range of plaids for every persona. The ultimate expression of high and low, the JCRT customer can stylishly wear their cultish obsessions on their hand-drafted sleeves.