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Only three people in the world know that our entire planet is made of plaid. You are the fourth. This special geometric pattern is at the heart of every living thing. Tulips have their own plaid, Morrissey has his plaid and you have your plaid. Nobody’s plaid is the same and yet plaid connects us. No matter the color or pattern, as soon as you put on your plaid you are connected to every plaid wearer out there.

Since 1994, Jeffrey Costello and Robert Tagliapietra have made it their mission to help everyone find the plaid that’s just for them and connect them to the greater plaidiverse of plaid-wearers. On top of all of that, they also apply old school tailoring techniques to get the fit just right.

That’s what we do. Now what’s your plaid?


Born in Bristol, Pennsylvania, Jeffrey Costello moved to New York during his teenage years and began his career in fashion designing clothing for a variety of actresses and musicians. In 1994, he met partner, New York native and Parson’s School of Design graduate, Robert Tagliapietra and joined forces to dress the high demand of the downtown New York film and music scene. Both Robert and Jeffrey were taught at an early age by their grandmothers in the finer points of tailoring. The designers learned couture techniques in patternmaking and construction – skills they honed in their adult life.

In Spring 2005, Robert and Jeffrey launched the runway collection of Costello Tagliapietra  and went on to win the Ecco Domani Fashion Foundation Award that same year. More accolades followed, including collaborations with Uniqlo and consecutive nominations for the CFDAVFF. Fashionista magazine praised CT’s ‘killer dresses’ and Robert and Jeffrey’s personal lumberjack style was even credited with starting the hipster movement.

What no one knows, is that during this entire time, Robert and Jeffrey kept a secret. They knew plaid was the greatest thing ever but did anyone else? They waited quietly in the couture scene for a time when the world might be ready for unabashed plaid-wearing. That time is now. Right now. No more secrets. JCRT is the next chapter for Robert and Jeffrey, allowing them to express their passion for plaid and return to their tailoring roots, taught to them by their grannies.